28 days till launch. SmugMug NeXT goes into production. "It's live! It's live!" says Don.
33 days before launch. An attempt to take a photo for marketing pages - one of many that got scratched in the process.
18 day before the launch. #TheBonocore.
14 days till launch. Evan under pressure.
13 days till launch. Group photo time.
11 days till launch. Anton's videos get reviewed.
13 days till launch. Copy gets written and re-written. Brooke and Denise in action.
11 days till launch. Baldy is attentive as ever at 10pm.
11 days till launch. Cheston coding away.
11 days till launch. Don putting one of many late nighters.
11 days till launch. Vilen watching himself on video.
11 days till launch. Bobby knocking out the homepage.
11 days till launch. Social team in action - Bonocore and Katherine
8 days till launch. 11pm looks just like 11am.
8 days till launch - last Company call before the launch
8 days till launch - Bobby coding away the new home page
8 days till launch. Denise putting Anya to work.
7 days till launch. moments after Denise sent the email announcing the announcement
7 days till launch. One of many late nights, as Evan and Eric putting another evening away.
7 days till launch. Moments after Denise sent the email announcing the announcement final touches are put on the email announcing the announcement
